[Updated] Hiroshi Fujiwara x Pokémon "THUNDERBOLT PROJECT" pop-up to be held at Shinjuku Isetan. Items featuring Mew and Mewtwo are on sale.

YSL releases new water-based lip colors! Available now at Shinjuku Isetan

Discover your style this fall in the Mitsukoshi Isetan magazine "Excellent Woman"

Bricolage Bread & Company: A Bakery Cafe Created Through a Collaboration Between Three Famous Bread Shops [This Week's Bread: Vol. 3]

Adele Bijou will hold a custom event at Shinjuku Isetan where customers can choose their own parts.

A smooth and rich pudding that melts in your mouth. Le Salon Jacques Borie La Boutique's new sweets [Today's Sweets Vol. 7]

A must-see for bread lovers! "Ore no Bakery & Cafe"'s bread and sandwiches with plenty of toppings [This week's bread: Vol. 2]

Estée Lauder pop-up at Shinjuku Isetan, featuring limited edition sets and customizable lip caps

Baguettes and limited edition campagne from the famous hard bread shop "Signifiant Signifie" [This week's bread: Vol.1]

Ginza Kimuraya's limited edition "Chewy Rice Bread" is back on sale at Shinjuku Isetan and other stores!

Lancôme x Chiara Ferragni collaboration collection now available in limited quantities!

The Marc Jacobs x Peanuts collaboration is here! Pre-sale at Shinjuku Isetan and Hankyu Umeda

What's so great about the new watch shop at Isetan Shinjuku?

Two kinds of Escoyama cheesecakes found at Shinjuku Isetan [Today's Sweets Vol. 6]

Pop-up stores celebrating the release of Burberry's Monogram Collection will open in Tokyo and Osaka!

Shinjuku Isetan's rooftop beer garden is back this year! Plans include authentic steaks and a bottle of rosé sparkling wine